This book explores these questions through five evidence-based case studies developed from empirical research conducted between 2023 and 2025. Integrating consumer behavior theories, technology adoption frameworks, marketing strategy, environmental psychology, and digital sentiment analysis, the cases examine the complex factors influencing EV adoption in Indonesia.

The book addresses five interconnected issues: the gap between positive attitudes and purchasing behavior, the tension between technology readiness and infrastructure availability, the prioritization of marketing interventions, the disconnect between environmental concern and purchasing decisions, and the influence of social media on public perceptions of electric vehicles.

Beyond individual cases, the book provides a cross-case synthesis highlighting recurring patterns, contradictory findings, and the systemic relationships among consumers, manufacturers, policymakers, and infrastructure providers. It also offers managerial and policy implications to support more informed strategic decisions.

Designed for university students, educators, researchers, and business practitioners, this book combines academic evidence with realistic decision-making scenarios, analytical frameworks, and discussion questions. It encourages readers to critically evaluate research findings, recognize strategic trade-offs, and develop practical, evidence-based solutions to the challenges of sustainable mobility in Indonesia.

Penyelamatan jiwa ibu bertumpu pada kemampuan menerjemahkan wawasan ilmiah menjadi keterampilan motorik yang presisi, mulai dari penilaian perdarahan, pemberian uterotonika, hingga tindakan resusitasi yang terstandar. Keberhasilan tindakan darurat ini diperkuat oleh komunikasi tim yang solid, ketenangan dalam situasi krisis, dan budaya keselamatan kerja yang saling mendukung di fasilitas kesehatan.

Buku ini menawarkan arah baru bagi masa depan pendidikan dan pelayanan kebidanan dengan mendorong pembelajaran berbasis simulasi kasus nyata dan praktik terstandar. Ditulis secara mengalir dan aplikatif, buku ini menjadi referensi penting bagi pendidik, mahasiswa, dan praktisi kesehatan demi mewujudkan asuhan persalinan yang aman, bermutu, dan berorientasi pada keselamatan ibu melahirkan.

Selain menjabarkan tahapan pemodelan, fokus utama lain dari panduan ini adalah pentingnya validasi yang benar serta transparansi dalam pelaporan. Pembaca secara khusus dibekali dengan pemahaman untuk mendeteksi dan menghindari berbagai jebakan umum yang sering menggugurkan keabsahan penelitian, seperti kebocoran data (data leakage), model yang terlalu menghafal data latih (overfitting), hingga kekeliruan fatal dalam menafsirkan keluaran angka.

Pembahasan kemudian diperdalam melalui telaah komprehensif perilaku konsumen dan produsen dalam kerangka ekonomi mikro. Bagian ini mengupas tuntas analisis kepuasan konsumen melalui pendekatan kardinal dan ordinal, pembentukan kurva konsumsi harga (PCC), kurva konsumsi pendapatan (ICC), hingga kurva Engel. Di sisi produsen, pembaca diajak mendalami fungsi produksi, efisiensi biaya (least cost combination), kurva isoquant dan garis isocost, serta penentuan titik keseimbangan produsen yang dilengkapi dengan visualisasi grafik matematis yang jelas.

Tidak hanya berfokus pada tataran mikro, buku ini juga menyajikan perspektif makroekonomi dan peran intervensi negara dalam perekonomian. Topik-topik penting seperti pengelolaan pengeluaran dan penerimaan pemerintah, perdagangan internasional, hingga bauran kebijakan fiskal, moneter, dan sisi penawaran diuraikan secara runtut dan sistematis. Disusun dengan bahasa yang lugas dan contoh yang relevan, karya ini menjadi rujukan akademik yang esensial bagi mahasiswa, akademisi, maupun praktisi yang ingin menguasai pilar-pilar ilmu ekonomi secara utuh.

The core focus of this work spans a broad spectrum of statistical inference and data modeling techniques. Key topics include parameter estimation and hypothesis testing for single and paired/independent populations, categorical data analysis using the Chi-Square test, Analysis of Variance (ANOVA) and experimental designs, correlation analysis, simple and multiple linear regression, as well as various hypothesis testing procedures using nonparametric statistical methods.

By bridging theoretical foundations with real-world applications, this book serves as an indispensable reference and guide for students, academics, researchers, and business practitioners seeking to build confidence and competence in analyzing, interpreting, and modeling data for strategic decision-making.

Judul : Advanced Business Statistics II

Advanced Business Statistics is comprehensively structured to equip readers with the essential and advanced analytical skills required to make measurable, data-driven business decisions. Through a structured and practical learning approach, the material presents statistical concepts not merely as mathematical formulas or abstract numbers, but as applicable tools supported by concise theoretical explanations, step-by-step guided solutions, and comprehensive independent practice exercises with answer keys and standard statistical distribution tables.

The core focus of this work spans a broad spectrum of statistical inference and data modeling techniques. Key topics include parameter estimation and hypothesis testing for single and paired/independent populations, categorical data analysis using the Chi-Square test, Analysis of Variance (ANOVA) and experimental designs, correlation analysis, simple and multiple linear regression, as well as various hypothesis testing procedures using nonparametric statistical methods.

By bridging theoretical foundations with real-world applications, this book serves as an indispensable reference and guide for students, academics, researchers, and business practitioners seeking to build confidence and competence in analyzing, interpreting, and modeling data for strategic decision-making.

Drawing on consumer behavior research and Indonesian examples, the book examines how eco-anxiety, eco-hope, social influence, environmental self-identity, and perceived consumer effectiveness shape everyday decisions. It considers consumption beyond purchasing, encompassing reduction, product care, repair, sharing, reuse, and disposal. Attention is also given to social media, influencers, live shopping, and PayLater, revealing how digital environments can encourage environmental engagement while stimulating additional consumption.

The book examines why environmental concern and good intentions do not always become consistent practices. It considers how emotions, social expectations, identity, and beliefs about personal impact interact with habits and everyday circumstances. These connections provide a framework for understanding both opportunities for sustainable action and the difficulties consumers encounter.

The final chapters consider how families, educators, communities, businesses, and governments can support sustainable consumption. They discuss practical responses to barriers, including clearer information, affordable alternatives, reliable services, and opportunities for participation. The book emphasizes that sustained action depends on both consumer motivation and the conditions surrounding everyday choices, with responsibilities distributed according to each actor’s capacity to address the barriers consumers face.

Mengangkat potret nyata kehidupan agribisnis pedesaan, buku ini mengupas bagaimana kesiapan sumber daya manusia petani saat ini masih menghadapi tantangan nyata. Fakta menunjukkan bahwa adopsi teknologi digital terbukti menjadi pengungkit paling nyata dalam mendongkrak pendapatan petani, dengan manfaat besar yang dapat dirasakan lintas generasi—baik petani muda maupun petani berpengalaman. Di sisi lain, jenjang pendidikan formal memberikan keunggulan daya saing dan fleksibilitas adaptasi, khususnya bagi generasi petani milenial.

Disajikan dengan bahasa yang lugas, terstruktur, dan kaya akan gagasan praktis, buku ini menjadi referensi berharga bagi akademisi, mahasiswa, pembuat kebijakan, penyuluh, pegiat agribisnis, serta siapa saja yang meyakini bahwa investasi pada manusia adalah fondasi utama memajukan pertanian masa depan.