Corporate Strategies, Commodity Trends, and Marketing as a Foundation of International Business Success
The
Understanding International Business Journey book series, with its first title,
Corporate Strategies, Commodity Trends, and Marketing as a Foundation of
International Business Success, explores the essential components shaping
international business. It provides an in-depth analysis of corporate
strategies, trade policies, and marketing dynamics, offering valuable insights
into the Indonesian market while linking its business landscape to global
economic trends.
This
book is structured into several comprehensive case studies that analyze diverse
industries and their strategic challenges. Topics include corporate governance
and Corporate Social Responsibility (CSR) in Indonesian mining companies, the
impact of Crude Palm Oil (CPO) price references and export policies on trade,
and the role of marketing strategies in consumer behavior within the fast-food
sector. Furthermore, it investigates how economic factors influence Indonesia’s
wine exports to the Netherlands, offering critical perspectives on global trade
and market entry strategies.
The book serves as an essential
resource for academics, business practitioners, policymakers, and investors. It
offers research-based studies on international trade, corporate responsibility,
and strategic marketing—providing knowledge essential for informed
decision-making in today’s
competitive global economy. By bridging theoretical frameworks with practical
applications, this book equips readers with the tools to understand industry
trends, develop sustainable corporate strategies, and navigate the complexities
of global markets. Whether for academic research, business planning, or policy
formulation, it is a crucial guide for those interested in international
business and economic growth.
